Working with a Professional

What to expect :

- Representation of your best interests - we "fight" for our buyers & sellers .

- We are two full-time Realtors® and there is always one of us available to you by phone or email at all times.

- We pay for all marketing and advertising costs.

- Our years of experience and expertise in all aspects of the sales process including marketing, financing, negotiations and more, means we simplify your transaction as much as possible. (Sandy 21 years and Susan 17 years real estate experience)

- Our trained staff handle all showings.

- We are part of a network of known, trusted real estate professionals.

- We handle and advise on all price and contract negotiations to get you the absolute best price.

- We provide you with all the possible options and opportunities without holding back.

- We give our unbiased, realistic view of your home and your options with no emotional attachment to the property unlike buyers and sellers.

- We have the knowledge to help you ask the right questions & protect your best interests.

- Being a third party, potential buyers are more likely to tell us the truth about your home, even if it is unflattering. This objective viewpoint will help you make the necessary changes to get your home sold.

- We have a marketing plan or strategy tailor made for each one of our valued sellers & buyers.

- Your time is valuable. We are here so you get to spend your time how you want.

- We keep informed of the ever changing Real Estate climate, making sure that you make the best move possible!

- We can help and guide you through the buying/selling process by taking care of the paperwork and explaining the many real estate forms involved.

- As realtors®, we are bound by a strict Code of Ethics and Standards of Business Practice that ensure fairness to all parties in a transaction. A Realtor® owes Clients certain duties known as "Fiduciary Duties". These duties are : Accountability, Confidentiality, Competence, Good Faith, Full Disclosure, Loyalty & Obedience (all within legal limits).

- And remember, only realtors® have access to the Multiple Listing Service®, Canada's most powerful real estate marketing system.

- Finally, we want you to look back on your sale or purchase with a smile on your face and actively strive to make this happen. Our past clients keep coming back - we must be doing something right!

Sandy Simpson & Susan Booth - Sales Representatives

Prudential Renascent Realty, Brokerage - independantly owned & operated

Phone:	905-476-4337 ex 434
Toll-Free:	877-356-7034 ex 434
Fax:	905-476-6141
Address:	461 The Queensway South
City:	Keswick
Province:	Ontario
Postal:	L4P 2C9

What does AGENCY mean?

All Realtors are governed by the legal concept of “agency.”

An agent is legally obligated to look after the best interests of the person he or she is working for. The agent must be loyal to that person. A real estate company may be your agent – if you have clearly established an agency relationship with that REALTOR. But often, you may assume such an obligation exists when it does not. REALTORS believe it is important that the people they work with understand when an agency relationship exists and when it does not – and understand what it means.

In real estate, there are different possible forms of agency relationship:

1. Seller's Agent

When a real estate company is a “seller’s agent,” it must do what is best for the seller of a property.A written contract, called a listing agreement establishes seller agency. It also explains services the company will provide, establishes a fee arrangement for the REALTOR’s services and specifies what obligations a seller may have. A seller’s agent must tell the seller anything known about a buyer. For instance, if a seller’s agent knows a buyer is willing to offer more for a property, that information must be shared with the seller. Confidences a seller shares with a seller’s agent must be kept confidential from potential buyers and others. Although confidential information about the seller cannot be discussed, a buyer working with a seller's agent can expect fair and honest service from the seller’s agent and disclosure of pertinent information about the property.

2. Buyer's Agent

A real estate company acting as a “buyer’s agent” must do what is best for the buyer. A written contract, called a buyer agency agreement, establishes buyer agency. It also explains services the company will provide, establishes a fee arrangement for the REALTOR’s services and specifies what obligations a buyer may have. Typically, buyers will be obliged to work exclusively with that company for a period of time. Confidences a buyer shares with the buyer’s agent must be kept confidential. Although confidential information about the buyer cannot be disclosed, a seller working with a buyer’s agent can expect to be treated fairly and honestly.

3. Dual Agent

Occasionally a real estate company will be the agent of both the buyer and the seller. The buyer and seller must consent to this arrangement in their listing and buyer agency agreements. Under this “dual agency” arrangement, the company must do what is best for both the buyer and the seller. Since the company’s loyalty is divided between the buyer and the seller who have conflicting interests, it is absolutely essential that a dual agency relationship be established in a written agency agreement. This agreement specifically describes the rights and duties of everyone involved and any limitations to those rights and duties.

Who's working for you?

It is important that you understand who the REALTOR is working for. For example, both the seller and the buyer may have their own agent which means they each have a REALTOR who is working for them.

Or, some buyers choose to contact the seller's agent directly. Under this arrangement the REALTOR is working for the seller, and must do what is best for the seller, but may provide many valuable services to the buyer. A REALTOR working with a buyer may even be a “sub-agent” of the seller. Under sub-agency, both the listing agent and the co-operating agent must do what is best for the seller even though the sub-agent may provide many valuable services to the buyer. If the seller and the buyer have the same agent, this is dual agency and the REALTOR is working for both the seller and the buyer.

If you would like more informarion about working with us as your Realtors. Whether you are planning to buy or sell, contact us today!

We'd love to hear from you!


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